The lightning port to charge all of your devices is interesting. I kind of like the idea that the phone charger you have laying around anyway[0] can be used to charge all of your battery powered devices. The new Siri Remote for Apple TV has the same thing, and it surprised me at first, but it actually makes sense to do that rather than a USB connection for most of their customers.

I agree they don't have it quite figured out though. The Apple TV developer kits came with two cables: You get a lightning cable to charge the remote and a USB type-C cable to connect to the Apple TV itself.

[0] I think its safe to assume that the average person buying an Apple keyboard also has an iPhone in their pocket.

apple released a usb to lightning converter, which was enough to make European Union happy iirc.

www.apple.com/shop/product/MD820AM/A/lightning-to-micro-usb-adapter