Bruno Latour's response to this text can be found here: http://entitleblog.org/2015/06/27/fifty-shades-of-green-brun...
Quite right.
As a side note, that's not the case with e-cigarettes, the health risks are largely unknown and there appears to be a fair amount of variation in the chemical composition of the different brands. Here's a level-headed article about some of the early studies into e-cigarette health risks:
http://www.health.harvard.edu/blog/electronic-cigarettes-hel...