Any time I see a line about a city "keeping its soul" or a company "coming for its soul", I have a reasonable expectation that "soul" is going to be defined myopically. The recent past will be regarded as perfection, not to be tampered with.
Sadly, this article continues that pattern. The past is privileged and the future is to dance only to its tune. No wonder people are upset that things are changing - privilege is being challenged.