It is a strange thing to use cars as an example of a free market. The government just bailed out the auto industry. The government bailed out Chrysler with loans and government contracts in the 1970s as well. The auto industry lobbied for and got massive public subsidies for highway and road construction, while lobbying against mass transit, or just smashing it like GM did with NCL. Not to mention the federal government reviving Depression-racked Detroit's fortunes when the industrial plants began having tanks roll out during WWII. The auto industry never wanted to operate in a "free market".