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That's a reasonable complaint but I don't think it's warranted here. WAF is the industry standard term for this kind of service so “Amazon WAF” seems a lot less unhelpful than most of their other names.

Check out https://www.expeditedssl.com/aws-in-plain-english

Yeah, Amazon's naming conventions are insane. I feel like it's a good reflection of the industry's apparent love of producing jargon.

At least with this one they kept it to a name that is already reasonably well used?

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You could have made your point in a substantially nicer and more constructive way. Nobody is going to listen to you when you attack people like that.