It is a bit jarring, but I think that is the point. The show off this beautiful machine. Surely, only Apple could have designed it. Then at the end - BAM - Microsoft.
My thought exactly. I'm not sure if it's the color or the text or both.
I may understand their need to differentiate from Apple with the blue background. But why the sliding laptop that made it look like a cheap BestBuy commercial?
Agreed. I'm extremely impressed by the quality of that video. Reminds me of the original Surface teaser[1] in that it's surprisingly ambitious and self-confident marketing, for Microsoft.