DNS for the domain only has a 300 second TTL. The site can easily be pointed somewhere else before the launch.

  ;; QUESTION SECTION:
  ;upvoted.com.                   IN      A

  ;; ANSWER SECTION:
  upvoted.com.            300     IN      A       192.0.79.33
  upvoted.com.            300     IN      A       192.0.79.32