How does this all help you win? You can get an average return in a tournament (e.g. buy in for $10 and win $15 or $20) by playing high point, low variance players (safe bets), but to win big, you need to play high variance players (e.g. the wide receiver who will probably score 4 points, but might score 20-30 pts if they have their best week of the year). That said, if everyone plays the same high variance player, you will be beat by or end up tying with many other players. So, if I have two high variance players that I think may have a good week, one who is owned by 8% of teams and one who is owned by 1%, I am better off playing the 1% player who will put me ahead of the field if he scores big.
Edit to add information for those that aren't familiar with daily fantasy:
Each player gets a salary and you are working under a salary cap that prevents you from making a team consisting entirely of "studs" (the top players at each position). If salary cap is 10X, then the average salary on your team needs to be X. A "safe bet" like Tom Brady or Aaron Rodgers will cost you close to 2X. So for every safe bet you need to pick a long shot like Tavon Austin (who Yahoo tells me was owned by 1.4% of daily fantasy players) with a salary just over X/2.
So this guy won big the first time he tried this? Or maybe he's tried 4 weeks now and has already won big?
This still doesn't add up.
You _must_ pick some people that are high-cost high-reward types. The superstars that will almost always get their lion's share of points. You cannot win a tournament just by picking high variance players, or it would be extremely hard to do so. You also have a salary cap so you can't just pick 5 superstar players. The higher their perceived worth, the higher they cost to "buy" them.
So the main point you can differentiate yourself from other players is to find "sleeper" picks. These are players that are OK but not GREAT but if given a proper matchup, could do very well.
For example, you may pick the 2nd best receiver on a team hoping he has a great day because the opposing defense is known to double team the offense's best receiver. This may give the 2nd best receiver more opportunities for catching the ball for yardage/touchdowns.
BUT the thing is, this happens a lot. So you know maybe 4 games where this will happen. But you don't know the percentage picked of each player. Just like in March Madness brackets where picking all chalk (the favorites) to win is a bad strategy because almost everyone else is doing it and at best/worst you will tie, it is to your advantage to bet on players that you think _may_ have a chance, but are picked the least from the pool.
So the advantage this employee got, was he knew how often each player was picked on DraftKings, so given his basic assumptions he just applied those percentages to FanDuel. He knew player X had a good matchup, but _no_ one was picking him. So he plays multiple lineups with player X, buying him up so if he has a good day the employee will win big.
But he also places wagers on player Y, player Y has been picked more than player X, but still enough where the employee can get a good return, so he places a couple of lineups with player Y in it (even combining with player X hoping they both have big games). Buying some lineups with player Y also hedges your bet in case player X doesn't do well. This is probably what you are curious about. You don't pick only player X hoping he does have a great game. You hedge by buying more lineups with him in it, but supplement that with other lineups and picks that you think are +EV.
So the advantage is you know who hasn't been picked a lot. And as you start buying players you have to start spending more "efficiently." If you know player Z has only been bought 10% of the time but you know he has a high likelihood of a big game, you will pick player Z more in your lineups than other lower priced players because his returns will be good.
I, swanson, am an employee of DraftKings and have access to your lineup and/or data about all the other lineups entered. (* This is speculation)
I, swanson, then use this inside knowledge to make my own lineup on FanDuel (I am not allowed to play on DraftKings because I work there). I win big money on FanDuel.
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The results of the NFL games are not the inside information, but rather the game theory-esque information about the decisions made by other parties in a zero-sum game. Knowing which players the elite top 1% players are playing is an advantage. Knowing which players appear in the most (or least) lineups is an advantage. This data is only available to insiders (employees of the companies), so that is where the "insider information" analogy is coming from.
The data that DraftKings acknowledged was released by its employee, Ethan Haskell, showed what particular players were most used in all lineups submitted to the site’s Millionaire Maker contests. Usually, that data is not released until the lineups for all games are finalized. Getting it early, however, is of great advantage to make tactical decisions, especially when your opponents do not have the information at all.
That info gets published once the contest starts (it's very compelling data), but having access to that ahead of time is the equivalent of insider trading - because you have knowledge other people don't have when they make their picks, which provides you a completely unfair advantage.
You find outliers and apply a pricing model that finds the best gaps. The information is incredibly valuable. Take it from someone who did this for a living at one point.
I'm guessing that Haskell assumed that if 60% of people on DraftKings were going to pick [Fantasy Player X], then about 60% of people on FanDuel would pick [Fantasy Player X], and knowing so ahead of time informs the odds on each bet?
This reminds me of the Capital One/Chipotle incident (http://www.bloombergview.com/articles/2015-01-23/capital-one...).
This may be a bit of a simplification of what he actually did, but it was my understanding that he would see the trends in how his users were betting for the week, then looked at at past performance and used that info to make bets himself. He started making quite a bit of money doing just that.
So generally, if you have data on how people are expecting games to go and have knowledge about the different betting and/or gaming sites, you have an advantage over the other players.
Efficiency in Exchange Betting Markets
http://faculty.london.edu/mottaviani/exchange-betting.pdf
"In terms of the Sobel and Raines model, a lower conventional bias in the exchanges relative to traditional betting markets is consistent with a higher proportion of ‘serious’ bettors on the exchanges than with bookmakers"
Efficient Market Hypothesis
http://www.betfairprotrader.co.uk/2010/12/efficient-market-h...
"If you were to take all horses starting a race at 2.76 then you would find their win rate was pretty close to 36%"
Market Efficiency: An Analysis of the Internet Betting Exchange Market
http://studenttheses.cbs.dk/bitstream/handle/10417/2888/fred...
I think in general, one would benefit from accurately picking players with great expected values who are also generally under-picked.