It's tragic that the author's highest desire for what was envisioned as a global hyperlinked information system is to make it into a more efficient virtual-reality strip mall.
We already pay for every byte of data that moves across the wire. Infrastructure and upkeep costs are why ISPs are actual businesses. The right answer to the current problem of asymmetry in communication pairings is peer-to-peer content distribution, which spreads costs much more evenly while decreasing latency by bringing data closer to edges of the network. You support Wikipedia-over-IPFS by flipping a switch in your settings to help host it, rather than doling out a handful of USD to the incessant baleful banners of Jimmy Wales' face.
Meanwhile, the right answers to the costs of content creation are universal income and voluntary sponsorship, not DRM, paywalls, and moneyware.