You're right about the need for technology innovation around payment. The problem is, there is more money to be made under the current ad regime. When you ask people to pay for things, they will only pay for the things they truly think are worth it (That's key to the idea of the free-market!) But when you get people to use your product by fooling them into thinking its free, but while they are mesmerized by their good fortune at all this free stuff your accomplice the advertiser is on the other side picking their pocket, who then gives you a hefty cut, you can make gobs of money! https://news.ycombinator.com/item?id=10047706
"It is difficult to get a man to understand something when his salary depends upon his not understanding it.” – Upton Sinclair
If you also see this truth and want to do something about it, send me an email. I'm starting a project to whistle blow, to raise awareness, to inspire change.