"The ECJ ruled* Thursday that if a company operates a service in the native language of a country, and has representatives in that country, then it can be held accountable by the country’s national data protection agency despite not being headquartered in the country."
*http://curia.europa.eu/juris/document/document.jsf;jsessioni...
I think this is great news.
It's certainly possible to provide a site in the native language of a country without having a presence in that country, especially if the language in the target country is similar (ie., US and UK).
Authority might try to block the site, but that is pretty difficult without building a Great Wall of some sort.
But then isn't this the same ECJ that invented the right to be forgotten?