Google is going the wrong way: First they had the distracting fade-in effect, and now the fallen apple. It is distracting and it will make you lose time. Don't like it!
I personally don't like it because the apple falls over the search bar when I type there.
There was a time when google considered a streamlined search landing page a feature, because it loaded fast and got out of the user's way. I guess times are changing.