To put things into perspective: http://www.google.com/trends/explore?hl=en-US#q=how%20to%20b...
yes, interest in ad blocking is growing, but these search term graphs don't show that it has arrived at the scale of the general public yet.
yes, interest in ad blocking is growing, but these search term graphs don't show that it has arrived at the scale of the general public yet.
and then again http://www.google.com/trends/explore?hl=en-US#q=how%20to%20b... -> in june 2015 "adblock" was 75% as popular as "justin biber"