So it took a technology that the user expected to work in a certain way, and made it work better in that way.
It made brake behavior less surprising to the user.
This technology seems to do the opposite (at least, the way Scoble described it). It massively changes the behavior of the car based on some sensors, and then expects the user of the car to deal with the different behavior of the systems, all in a high-stress situation with alarms going off.