Besides, if there are primitive life forms on Mars, it's quite presumptuous of us to assume we could so easily wipe them out.
Mars becomes infinitely more interesting if it can become a host for terrestrial life.
It's not like we should care about the consciousness of microbes. What he meant, as I read it, is that if there are microbes we'll want to sample them and study them BEFORE we change the landscape and possible kill them.
I don't think we want to contaminate or destroy our only source of knowledge on other kind of life.
May be we can do that later, once we study them enough or have kept it enough for further study. But let's not make our first decision be "We gonna destroy it someday anyway, let's just stomp on it carelessly right now"