http://superuser.com/a/664583/32370
This is probably because of some sort of planned obsolescence - they want you to replace your device.
On the other hand, in electric cars (using the same battery chemistry), where it is in the company's best interest not to replace the battery, it is charged to a maximum of 70-80%, except when soaking up extra energy going downhill, and basically maintains its full capacity for much longer.