Press statements aren't delivered under oath, I am not exactly going to take a press release with no details as gospel truth.
While quite a lot more women used the service then the analyst initially thought, it is still true that AM did a lot to encourage men to pay them based on contact with fake accounts, and it apparently worked: http://www.gizmodo.co.uk/2015/09/one-chart-that-shows-how-mu...
Ashley Madison was still a sad, exploitative scam.