As a car guy, I fear this fraud is the symbolic fallen domino that will lead to the end of my hobby of tweaking the tunes on the ECU of my Subaru WRX STi.
The Magnussen-Moss Act aside, auto makers seem to have failed to notice that DMCA-ing their software has not stopped tweakers and modders.
It's so bad that John Deere doesn't want you to own your own tractor, just "license" it from them [1] (ostensibly so that they can refuse to let you look at the ECU). Would they take this step if they were confident in the DMCA's protections?
Hollywood was the bellweather and tip-of-the-iceberg with DVD-CSS many years ago.