If the past is any guide, that quarter a day will rapidly decay towards 0 as the global hashrate continues to grow.
The hashrate increase has been quite slow during the last months [1]. We are far from the exponential-like increases during the bubbles.
(i.e. some hash power is just leaving the network despite existing as dedicated hardware good for nothing else.)
As for hash power leaving the network, if you are mining as a business then you are 100% at the mercy of 1) how much you pay for electricity and 2) market price for coins. Given how many schemes exist for stealing either computing power or electricity I imagine the margins will converge on a negative number at a large enough scale.
this mining calculator https://alloscomp.com/bitcoin/calculator does claim $0.19/day at today's exchange rate and difficulty.
This would be the first iteration of their first gadget, which isn't cheap yet but could be if volumes are high enough, and future iterations would be cheaper and better.
The identity feature is my speculation based on tweets by the CEO about the need for better identity solutions and the enormous market for solving identity fraud problems. Not sure how a gadget like this addresses that but I think it is part of their plan.