The issue lies in that all the people who do it bad, The Verge, etc ruin it for Ars Technica. Why? Because the ads on The Verge are so atrocious they install adblockers. Now these adblockers are all in whitelist mode from the start. Nobody cares to turn it into blacklist mode and require users to manually enable it for the sites. They just blanket block all sites from the get go. Nobody wants to deal with configuring it and being fair. So Ars Technica is now losing out by following the books because The Verge is douche spaceships.