Such tactics are reminiscent of when Microsoft ruled the land and well that didnt turn out so great for MS.
Apple don't provide any content blocking out of the box, they provide the ability for users to install a plugin/extension of their own choosing if they wish.
You don't have to use this to block google ads, or google analytics if you don't want to. But many people will, because the amount of data Google collects (or attempts to collect) every day is fucking scary to a lot of people.
- the majority of its revenue ain't ads, search, services, - they actually have a desktop platform.
Google is trying to make the web as a panacea for specially this reason. I remember reading this comment on Grubers site (http://daringfireball.net/linked/2015/09/15/ppk-stop-pushing...) and personally I agree with him and Koch.