Defensive move? Quite the opposite. Apple has the gall to go on the offensive with an app to assist people in abandoning the competition. It would take a tiny percentage of a single percent of android users to switch to have made this stunt profitable.

Even if nobody ever uses the app to switch, it got some chuckles during the keynote, and gives us iDevice users a cheap laugh. Of course, I don't give a damn what phone you use. Both operating systems are good, and both offerings have good hardware. The only "defensive move" seen here is people on both sides trying to protect their choice of device against criticism from other people. Stop caring what people think about your phone. And stop caring about other people's phones. Everyone wins!