This kind of move is usually the first step toward downfall.
This kind of move is usually the first step toward downfall.
Even if nobody ever uses the app to switch, it got some chuckles during the keynote, and gives us iDevice users a cheap laugh. Of course, I don't give a damn what phone you use. Both operating systems are good, and both offerings have good hardware. The only "defensive move" seen here is people on both sides trying to protect their choice of device against criticism from other people. Stop caring what people think about your phone. And stop caring about other people's phones. Everyone wins!
You are missing something so obvious you'll facepalm when you realize it: why didn't they do this sooner?
If it was such an offensive, obvious, right move, they've had six years to do it. Why didn't they?
Because they felt they didn't need to. Even acknowledging the existence of Android was a sign of weakness. So they just purposely didn't make that move.
But things are getting heated, now. Android is in the 60-70% market share depending on the country you are looking at, iOS is at most 20% and shrinking every year. They are growing very, very nervous in Cupertino, so they are beginning to reach for measure that probably make Jobs turn in his grave.
But it's the right thing to do, and I give Tim Cook credit for approving such a bold move. But make no mistake, it's a very, very bad message they are sending to their share holders and investore by having created such an app.
Especially since it's being decimated in reviews in the Play Store, but that's a separate topic.
How so?
More likely, this is a move to solidify any existing opportunities to move a user from android to ios.
[0] http://appleinsider.com/articles/15/05/27/apples-ios-drives-...
[1] http://9to5mac.com/2015/07/13/apple-smartphone-profit-share/
[2] https://bgr.com/2015/04/15/ios-vs-android-developers-revenue...
Thanks for the polite reply! We...don't always get those.
Oh well.