You would think all the efforts towards social outreach would focus on poverty as their #1 criteriaThis is a really, really, really terrible criteria to use. It is one with a proven track record of actively encouraging people to be failures in order to qualify for assistance and it becomes a trap they don't know how to escape. It is much, much, much more effective to define need or merit on some basis other than poverty. It is much better for society to say children, handicapped individuals, new parents, people recently fired...etc... deserve or need assistance and not "poor people."