Sadly, a lot of people think that only ideas matter. Too bad for them, because ideas worth nothing. Don't you think?
Doing the experiments takes engineers and money, which are important. The idea you start with is not. This is why investors invest in teams not ideas.
(I can't remember who originally said that, but Ive remembered it. Might have been Spolsky?)
But there are no successful startups that are actually bad ideas. Bad ideas with money are just walking corpses.