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The title originally contained [about SoundCloud] at the end, which is the only reason I clicked the link (I'm a front end dev and frequent SC user). Not sure why it was removed.

Some HN mods are anal about not editing original titles, even when it makes for nonsensical HN titles.

To be fair to the article, it should be obvious that it's about SoundCloud by the end of the first paragraph (& thus the 'we' refers to 'us at SoundClound').

I do agree that the title here is out of context but it seems any modification of titles is seen as editorialising.

Fashion.

Oh absolutely, $THING is fashionable and is therefore ridiculous and nobody should use it. It couldn't possibly be that $THING is incredibly useful under a specific set of circumstances, and that caused $THING to be fashionable.

Just because something is fashionable doesn't mean that's the reason people decide to use it.

Software suffers from fashion. If you look at the core java libraries they are a history of software engineering fashion.

I would argue that fashion drives most of our choices. We are not immune to it, if anything we are about the same level as teenagers IMO. Tech for whatever reason is very susceptible to fashion.