The docs say you use something called "TVML" to lay out the UI, and inside the TVML you can have JS. I think.
If you're wanting to stream video you can build a full app with almost no Obj-C/Swift (there's still a small shell, though probably nothing custom needs to be here).
The XML templates are a little odd in that they're JS files (e.g. Index.xml.js) and contain the XML as the return value of a global function called Template.
It seems really straight forward though.
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<lockup>
<img src="${this.BASEURL}resources/images/music/music_570_e1.lcr" width="450" height="450" />
<title class="showTextOnHighlight">Title 1</title>
</lockup>