For example, `Option<i32>` is probably (the compiler gets to choose) going to be represented as two four-byte values: the discriminant, which distinguishes the `Some` and `None` cases, and then a space for the value `v`, for when the discriminant says we have `Some(v)`. Since zero is a perfectly fine value for an `i32`, we have to store the discriminant separately.
But note that this is just a flat eight-byte value. There's no heap allocation involved. It's just as if you'd written in C:
struct O { enum { Some, None } discriminant; int32_t value };
I compiled a program that uses `Option<Option<i32>>`, and looked at the DWARF debugging info to see what the compiler did with it. It seems to represent this as a twelve-byte value: four bytes for the discriminant for the outer `Option`, followed an eight-byte `Option<i32>` value laid out as before. Since you can get the address of a value held by an enum, I guess this makes sense; the compiler can't combine the discriminants or do anything clever like that.