I said, a run of the mill name and number could net you a dollar.

These names/numbers aren't. Granted lots of people use bogus names and numbers, but the vast majority aren't going to that purchase an item of this value.

Yes, before you say it, I realize that nobody here does, and nobody you know does, and blah blah blah.

In the real world, most people do. I wouldn't be in business if they didn't.

I'm going to go with a crappy response, from a clueless person.

That assumes the list only ever is sold (or licensed) once.

+ $200 a puzzle + other products. Not too shabby for a potentially 1-2 man operation.