Never heard of the site until this article but this is the problem we've seen all too much. Most of the time, there's no paid service offering what we want. If there is, the price is unreasonable or the service is ridiculously locked down. This is the same thing that happened with music in the 90s etc. Finally, something like Spotify came around and made it so that music was actually AVAILABLE for us to explore not "you have to purchase this if you even want to know what the artist sounds like."

If you want to watch football games online and you find that it's going to either cost you $20/game for only your home team's games and they cut out the announcers or something and double up on the commercials to pay for the network AND to pay for the game(hypothetical) and then you find that you can watch it on a third party streaming site for free and have your favorite announcer doing commentary, you're bound to not want to pay the ridiculous amount for it and move to using some less-than-wholesome service.

There's no real solution to any of this aside from a paradigm shift. Yes, money is the motivation for creating a lot of this stuff. However, people are just going to continue to find ways around terrible ridiculous lock downs.