You use a lot of big words without actually saying anything.
Their problem with the article is that it makes the wrong assumption that everyone should be able agree on what does / does not count as bullshit. Including, recursively, the article itself.
In the past and in places many of us prefer not to go now, there were "arbiters of taste" who were able to influence many people's thinking by representing themselves as "the truth" (you know - the one without the bullshit).
We now live in a more open marketplace of ideas which, most likely, your parent is happy about. He / she would not like the article's author, nor anyone else, to resume such authority. They likely believe that though bullshit-everywhere might be true, it is still a price worth paying for diversity of ideas.
The world is full of ideas and things being built everyday. Not respecting the "bullshit" effort of attempting to get an idea to standout with messaging, marketing or any other type of distribution reflects a naiveté and is in fact a practice of inflexible bullshit on what type of ideas are important.