There's also the trouble that sunflower seeds and branches of trees do not actually approximate phi in any meaningful way. Check out this picture: http://www.wingsdailynews.com/wp-content/uploads/2015/04/fib... No doubt it was cherry picked and the spiral placed in the best position, yet the match is abysmal (look at how far the center of the spiral is from the center of the flower). The seeds are just packed tightly together and this produces some patterns due to the seeds on the outside being more developed than those on the inside.
If you draw a pattern of dots according by rotating points 137.5 degrees (which you see on a lot of seed heads and fruits, such as sunflowers, pineapples, pine cones, romanesco broccoli, various succulents, etc.), you create a pattern were certain spirals 'jump out' at you. If you count the number of 'arms' in each successive set of spirals, the numbers are the Fibonacci sequence. http://momath.org/home/fibonacci-numbers-of-sunflower-seed-s...
Somewhere along the line I read on some website that it might have to do with optimal packing theory -- distributing the maximum number of seeds over the seedhead, but I think it was just a guess. It does seem to show up in a variety of plants, more than just chance would lead you to expect.
Distribute the seeds of a sunflower radially, placing one seed every 360*x degrees, gradually increasing radius. If x=a/b, after placing b seeds, you will be back to the initial position and the next b seeds will be (radially) shaded from the first b seeds (which I admit, might not be how shading works in practice). If x is irrational, but closely approximated by a/b, the seeds won't line up perfectly, but still enough to shade quite a bit. If x is phi, then they will shade as little as theoretically possible (I think.. This is by no means a proof, just some thoughts). IIRC, the "sunflower seed pattern" is actually achieved only if you simulate such a seed placing with x close to phi.
Still, the number phi has very unique properties, considering its SCF. And the sequence of fibonacci ratios is not an arbitrary sequence converging to it. Whether anything has evolved to utilize this or not, I can not say.
Take a number, invert it, add two, repeat... eventually you get root 2 + 1. And the inverse of that is root 2 - 1! That's pretty magical! Kind of more magical than 'half plus root 5 over 2', anyway. Maybe root 2 + 1 is the platinum ratio!