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Actually, I can sort of accept that. I'm sure people would be upset to find they were chatting with a fictitious account, but I'm also sure AM made the chats entertaining and flattering. The question is whether they actively lead the men to believe there was a real chance of a hookup, and how much leading is bad and how much is normal and how a flirtatious women would act? I guess AM would actually have stats on that based on real female profiles.

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The highest paid tier, for $249, includes an "Affair Guarantee." You could still claim that even so, men are just paying for a fantasy, but at those prices, and with the supposed "guarantee," they seem to venturing into fraud territory.

This is the study of human nature in all this that I find most amusing. For $249, there are much more straight forward and guaranteed ways to have an affair. Even if affair is not insinuating sex, which I'm pretty sure most guys would assume, how is this not paying for sex in their mind? One would also assume the few real women are most likely prostitutes/escorts anyways.

I imagine paying for sex and paying for a service to help you find someone interested in you (either physically, mentally or both) actually fulfill two related, but still very separate, desires.

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