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Without injection, their own ad network is irrelevant. Nobody (more or less) is getting on Free AT&T Wi-Fi to visit AT&T's websites. Without injection, any ad revenue goes to the actual site operators.

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Well that was a given in my statement... hence partner with the large AdNetworks, use the already existing scripts which are integrated much better into the existing sites, AT&T can simply server all requests to www.big.ad.network/ads.js from it's own servers in it's own internal network serving ads from their internal campaigns sharing revenue.... Heck considering that the ads AT&T can serve can be much more relevant to a specific location such as a mall, a large venue, or an airport heck even stores within say half a mile of the hotspot they might actually be "useful".

Adnetworks are saving bandwidth, AT&T doesn't have to fight with HTML injection which can break on many sites, AdNetworks get better targeted advertisement win for everyone...

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