Australia has near-punitive levels of tax on cigarettes, and smoking levels have dropped considerable over the past few decades. About 50% of the price of a pack of cigarettes is tax here, which marries up with your quote. Taxes aren't the only thing making smoking rates drop here, but among the smokers I know, most of them have reduced their rates simply due to the expense.
http://www.smh.com.au/federal-politics/political-news/a-doll...