To anybody questioning what the next level of DNS could be, think of this way: infrastructure services like EC2 or Slicehost enable us to move/copy/build out images quite easily. But if this flexibility is not matched by API-driven networking surrounding our servers, there will always be a ceiling of flexibility that our servers cannot realize.
I don't quite know what dnsworks has in mind, but anything that aims to make DNS as flexible as other stuff is becoming, will be quite useful.
Related reading (not by me): http://perspectives.mvdirona.com/2009/12/19/NetworkingTheLas... http://www.bretpiatt.com/blog/2009/12/20/public-clouds-and-t... http://www.rationalsurvivability.com/blog/?p=1603