I have to say, I don't really understand your criticisms as you've presented them, perhaps I'm missing something.

The "brainy mice" are pretty clearly the ones with the inhibited PDE4B enzyme. What is it you're mocking here, the use of the buzzwordy phrase?

> at least make the primary source available.

They give the contact information of the researcher and cite the paper, mentioning that it is available upon request. How does its open availability fall under the responsibility of the journalist?