When was the last time you saw a business with nothing but an Instagram profile, or saw Instagram referenced on the news, or cited in a paper, or used for a press release?
It's not about active users, it's about how it's used.
It's not about active users, it's about how it's used.
> Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough.
Every business having a Twitter account won't save Twitter any better than everyone having an AOL keyword saved AOL.
Had AOL built itself as a web portal like Yahoo from the start it may very well have stayed relevant. I still have business partners (in non tech fields) that use their AOL email and news/portal services.