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> "Niche is Instagram"

Except Instagram has more active users than Twitter...

When was the last time you saw a business with nothing but an Instagram profile, or saw Instagram referenced on the news, or cited in a paper, or used for a press release?

It's not about active users, it's about how it's used.

Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough.

Are you saying AOL wasn't mainstream? The Internet might have been niche as a whole, but out of that, AOL was as mainstream as it got. AOL was synonymous with Internet, like Facebook and Twitter are synonymous with social media.

I said:

> Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough.

Every business having a Twitter account won't save Twitter any better than everyone having an AOL keyword saved AOL.

I don't think that's a fair comparison. AOL didn't initially position itself as a portal. It positioned itself as an ISP with a portal.

Had AOL built itself as a web portal like Yahoo from the start it may very well have stayed relevant. I still have business partners (in non tech fields) that use their AOL email and news/portal services.

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