It provides really interesting opportunities for them to be proactive about giving help at the right time. For instance, they'll be able to setup rules for notifications e.g. when you're having a slowing rate of growth, or to send congratulations when you've had a strong month etc.
I imagine one of the problems in investing in so many companies is that you aren't always aware of problems before it's too late. By using software to collect metrics about their portfolio companies, they can systematize how to become aware of and help out companies where they can make a difference.