I know that customer requirements are pretty much unheard of in startup land but other companies have to obey this kind of limitation in order to make any money (which again is an alien concept in startup land -- not every business model survives on growth alone).
Don't encourage them by supporting old IE's.
And on the flip side, a lot of those employees are a sizeable chunk of business for other businesses when they browse on their lunch breaks or whatever. So, large sites aren't going to fully drop support for any browser until after the market share has dried up.
Firstly, the policy is there for a reason -- often something like "we paid a lot in 2003 for this custom software, and if we upgrade browsers we'll have to pay X to have it rewritten/replaced".
X may be a rather large sum of money -- easily enough to overwhelm whatever benefits they might get by becoming paying customers of whoever's new venture.
There's also a potential for a sort of catch-22; new sites/services may pop up that could even replace their old custom-built software... but if they can't even try it out and the site looks awful on their browsers, a) it's less likely they'll make the jump and b) it gives the impression of being a new-fangled flash-in-the-pan sort of thing. After all, the serious companies online put the effort into supporting older browsers.