In my early twenties I would occasionally drive home “tipsy” — what felt like tipsy at the time; in retrospect, I was as drunk as a skunk. But there were no alternatives! I lived in a spread out western city, taxis were unheard of.
Threats and punishments don’t work on young people who have a psychological sense of invulnerability. The best way to curb drunk driving is through practical solutions that have immediate and obvious effectiveness.
All that said, I’m impressed with the psychology behind this program, and it’s nice to see policy that aims at curbing and solving destructive behavior instead of profiting off it in the form of fines.