That's a great suggestion @donall. I'm already crawling the web for information and not just reviews, but the location database would be awesome. Is there a specific class of program you guys have for free data?
After that, I think pricing depends on your app. I think it is extremely favourable to small/new startups, but I am am engineer and not a sales guy, so I don't want to say anything that might be both specific and wrong... (I hope this isn't starting to sound like a bait and switch sales pitch; if you want to talk offline my gmail is donallmc).
[Edited to update email]