But the guidance we've been given by Amazon is that this is the purpose of availability zones, not regions. Regions are more appropriate for fighting the speed of light (i.e. locating your site closer to your users). As an illustration of this, Amazon told us that the US version of amazon.com runs in a single region.
Incidentally, the other interesting take away from that meeting was to avoid using autoscaling to respond to failures. This is because provisioning instances can fail when there's heavy demand and that's frequently the case when Amazon is experiencing outages in other regions and availability zones. Instead, we've been urged to provision 150% of what we need (50% in each AZ) so that if any one AZ goes down, we can still handle all our traffic. Where autoscaling works well is in responding to spikes in our own need rather than situations where many Amazon customers will have need.
Sorry for the digression, but I found that consultation interesting and it's clear that others have the same misconceptions that I had before learning the thought process behind the building blocks that AWS gives us.