This assumes really fast turn arounds on this information.
There's time taken to submit data to a central clearing house and time taken for them to publish it.
Many people may not want you to have a real time feed letting people know what shares they have just sold.
There also exist accounting cycles and hence corresponding disclosure cycles. CEOs can make non related entity trades, mask trades, etc. Seasoned financiers are far smarter than the new entrant. They will find ways to reduce their "downside", and increase their upside.
You always want to ensure that new entrants are not left to the mercy and warm fuzzy feeling of finance experts. The rule is that they can't afford them.