this is telling
Just take a look at all these successful startups which either had a temporary domain name, or which still have a different domain name to their name:
Square was squareup.com, DropBox was getdropbox.com, Facebook was thefacebook.com, Instagram was instagr.am, Twitter was twttr.com, Foursquare was playfoursquare.com, Basecamp is basecamphq.com, Pocket is getpocket.com, Bitly was/is bit.ly, Delicious was del.icio.us, Freckle is letsfreckle.com