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It's the whole point of the linked article.

> The LESS it has to do with your category, the better.

Apparently I'm still really, really bad at this.

:). Just think to yourself what apples have to do with computers and phones.

The Apple name did have a somewhat contrived connection with computers when the company was first started.

Back in 1976, Steve Jobs explained the name to me: "Take a byte of the Apple, get it?" And that's where the famous shape of the logo came from.

(I almost ended up working for him at the time - but that is a whole other story!)

That's cute! I didn't know that, thanks.

To me I don't think it has anything to do with Scuba per se.

More like it's a simple and easy name that you can build your scuba tour business around.

In other words - pick a good and easy English name or two and go from there. Avoid hard to pronounce words or smash two words together to make up a new word that means nothing.

At least that's how I see it.

easy as lemon pie