Sorry for continuing the off-topic discussion with an unpopular suggestion, but without that site whitelisted for Javascript, it was only a webpage dominated by article.

I write simple pages like that, but then I get lambasted for "archaic" web pages :-)

Once you closed all of the X-10 pop-ups.

* kills.

Closed pop up, read free article, became informed, read further free articles, beacme intrigued, wanted more, remembered subscription offer, seached for information, decideed to subscribe.

More effort, but I will have a series of print magazines full of enjoyable and informative articles delivered soon. Definately GPs loss!

close popup, tell them you're not a bot and the tracking cookie belongs to someone human. Ka-ching. close tab without clicking anywhere, you don't tell them that, and they can't really discriminate the user from a bot, and their 'effort' a tracking you failed (or at least, is less reliable)