> The real money in electronics is in accessories. People will pay $25 for a Raspberry Pi and fret each additional dollar, then turn around and pay $20 for a injection molded case for it.

This may be true, but then you should make sure they buy them at your store. I've bought a Raspberry Pi, but case and sd-card were from a different brand. They didn't even have an official case back then. So how does this work? Or do they get a commission for every case? I bet not.