Bloomberg called us that[0], but the ocean / air / rail freight business has a fundamentally different set of constraints and challenges.

[0] http://www.bloomberg.com/news/articles/2015-05-11/flexport-w...

It's better to see it as a travel agent for cargo. Complexity is that cargo doesn't have legs nor a passport. The scheduling and booking is similar to Uber's dispatching. Value chain is much longer. In short: hard problem